As a business leader you may think of Twitter as a fad or even something inconsequential to your business. But did you know that it can be a useful and quick tool? Here's how to use Twitter in your business.
- Post you new job openings with a link back to the careers page of your site.
- Post new product announcements with a link back to the product page.
- Screen new hire candidates by checking out their "Tweets" to see if the personality behind them is one that you want at your company.
- Search your company name to see what, if anything, is begin said about you.
- Tweet about any new article written by your company or about your company with a link to it.
- Connect with your customers on Twitter and find out what they want and need from your company, then keep them informed as to how you’re accomplishing it.
- Respond to industry leaders about their Tweets. By engaging them, you’re increasing your brand recognition and may also be opening a door to a new business opportunity.
